Singapore Pools’ Social Responsibility Efforts

Singapore Pools earned close to S$9 billion last year from wagers placed on its products and services – including Toto, Singapore Sweep, 4D and sports betting on football, horse racing and motor racing – including Toto, Singapore Sweep, 4D and sports betting on these events. Much of this income is given back to the public through prizes while some proceeds generated profits for Tote Board; these funds then help support charity, community development initiatives and social enterprises.

Over the years, this organisation has expanded its product offering, starting with Toto in 1968 and proceeding through Singapore Sweep and 4D in 1969 and 1986 respectively. By 2008, sports betting on football and motorsport was added before horse racing betting was added in 2019.

Singapore Pools takes great pride in the workplace culture it fosters for its staff of over 800 full-time employees, winning Human Resources Director Asia’s Employer of Choice award in 2020 for best practices in recruiting, engaging and retaining staff. In fact, staff volunteerism rate was over twice that of the national average last year!

Singapore Pools is committed to responsible gambling and has implemented measures such as age restrictions on purchases and daily betting limits to promote it. They work closely with authorities to combat illegal gambling activity online; for instance, their new mobile app enables customers to self-exclude themselves if they feel addicted or experience issues gambling.

Not everyone is satisfied with how the company is handling its social responsibility efforts, however. Some believe more should be done to assist vulnerable populations such as seniors or those experiencing financial difficulty; others feel there should be greater education about responsible gambling as well as ways to identify warning signs and seek assistance if necessary.

Many find it positive that Singapore Pools has taken steps to ensure worker safety and make life better for its workers through various initiatives, such as its iShine program which gives cash-strapped charities access to IT solutions at no cost through them. They also support initiatives like Football With A Heart which encourages public support of less fortunate members of society; earlier this week Singapore Pools pledged $1 for each digital flower bloomed through this community-based fundraiser with funds going directly to Community Chest which provides grants for over 100 social service agencies.